This is an Dubai Esquire Townhouse press release.

You wouldn’t expect Henley-on-Thames to be a challenger to the great valleys of the Swiss Jura when it comes to watchmaking, but if Bremont has its way, it will be more than a contender.

Yes, British watchmaker Bremont is here at Esquire Townhouse Middle East for all three days, offering our VIP guests the chance to really understand the skill and patience that goes into fine watchmaking.

For those unawares of the brand, Bremont founders, Nick and Giles English, are both pilots. They named their company after a French farmer, Antoine Bremont, who helped the brothers when they had to make an emergency landing in their Thirties biplane.

Since its first collection in 2007, the proudly British brand is a refreshing voice in an industry where high-end mechanical watchmaking is dominated by Swiss brands. And it has done so, in-part, because of its adventurous spirit and partnerships with Jaguar, Boeing and most recently, with blockbuster films from the Kingsman series and Venom.

But far from simply showing off some of its delectable watches, Bremont wowed guests by launching its brand new Supersonic range of watches right here at The Esquire Townhouse. The new watch line is inspired by the world’s most iconic supersonic airliner, the Concorde. And the limited edition timepiece is produced using the very same metal from one of the original concordes that used to fly over the Atlantic Ocean each day for more than 30 years.

And to top off the launch, Esquire welcomed Mr Nick English himself to The Townhouse, to discuss the new line in detail and to be the guest of honour at that evening’s VIP dinner.